About us Our Values

Our vision and core values


We are passionate about enriching people’s lives with the very best savoury snacks.

This we achieve not only through our unique blend of international expertise and local knowledge, but also through our innovative approach, outstanding quality and by striving for excellence in all areas.



Thinking responsibly

We take responsibility for all our actions – whether they relate to our consumers, our employees, our business partners or our environment.

We believe that integrity, accountability and proper risk management are essential.

Two key factors for our future success are firstly operating our business with a long-term view and secondly implementing a challenging Corporate Social Responsibility policy which focuses on the total supply chain.

Acting entrepreneurially

Taking ownership of our business is what makes us different and ensures we remain independent.

Our strong consumer orientation drives us to develop our business. We strive for leadership in our core markets by fully exploiting our whole portfolio.

Our organisation is lean and close to the market. We have an efficient and pragmatic attitude and enjoy our challenging culture, seeking to achieve operational excellence in all areas.

Growing together

Our ambition is to grow. To achieve our goals, we rely on the diversity of our brands and products, along with the cultural diversity, experience and talents of our people.

This richness enables us to improve continuously, to constantly deliver the highest quality and to develop a steady stream of innovative products.

We believe in the importance of trust, transparency, open communication and multidisciplinary decision making. It is only when we pull together as a team that we can all benefit from our successes.